Question: Cookie Monster Inc is a company that specializes in the

Cookie Monster Inc. is a company that specializes in the development of software that tracks Web browsing history of individuals. A sample of browser histories is provided in the file CookieMonster. Using binary matrix format, the entry in row i and column j indicates whether Web site j was visited by user i.
Using a minimum support of 800 transactions and a minimum confidence of 50 percent, use XLMiner to generate a list of association rules. Review the top 14 rules. What information does this analysis provide Cookie Monster regarding the online behavior of individuals?

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  • CreatedNovember 21, 2015
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