Cookie Monster Inc. is a company that specializes in the development of software that tracks Web browsing
Question:
Using a minimum support of 800 transactions and a minimum confidence of 50 percent, use XLMiner to generate a list of association rules. Review the top 14 rules. What information does this analysis provide Cookie Monster regarding the online behavior of individuals?
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Facebook Twitter and YouTube are web sites often visited together These are socia...View the full answer
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JAPHETH KOGEI
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Related Book For 
Essentials of Business Analytics
ISBN: 978-1285187273
1st edition
Authors: Jeffrey Camm, James Cochran, Michael Fry, Jeffrey Ohlmann, David Anderson, Dennis Sweeney, Thomas Williams
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