Define each of the following terms: product item, product line, product mix, and product mix consistency. How do these relate to a small company’s product strategy options?
Answer to relevant QuestionsIn what ways can a small company manage trademarks, service marks, copyrights, patents, or trade dress to protect its brand image? To the protect itself?1. What are the advantages and disadvantages of the in-home method of selling Tomboy Tools?2. What other channels of distribution might Tomboy Tools use?3. What do you think about the name Tomboy Tools?Give an example of a product for which there is an elastic demand. Give another example for inelastic demand.1. Should a small business owner push customers to pay when times are tough? Why or why not?2. What problems do you think a business service company might have when their customers do not pay? 1. What do you think about giving away a product? Does it build sales, or does it suggest desperation?2. How would you budget for marketing expenses if you had hired sales representative to give products away?3. Is it a good ...
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