Define the terms cultural imperative, cultural elective, and cultural exclusive.

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Define the terms "cultural imperative," "cultural elective," and "cultural exclusive."

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International Marketing

ISBN: 978-1452226354

1st edition

Authors: Daniel W. Baack, Eric G. Harris, Donald Baack

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Question Posted: Mar 17, 2016 04:01 AM

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Define the terms cultural imperative, cultural elective, and cultural exclusive.

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a Cultural imperatives are the business customs and expectations that must be met and conformed to o...View the full answer

International Marketing

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