Describe how each of the following firms product managers should approach the (i) African American, (ii) the
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a. Pepsi
b. Target
c. NBA
d. Sports Illustrated magazine
e. The United Way
f. Dell Laptops
g. www.Google.com
h. Coach handbags
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Related Book For
Consumer Behavior Building Marketing Strategy
ISBN: 978-0077645557
12th edition
Authors: Delbert Hawkins, David Mothersbaugh
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