Describe how each of the following firms product managers should approach the (i) African American, (ii) the

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Describe how each of the following firms’ product managers should approach the (i) African American, (ii) the Hispanic, (iii) the Asian American, (iv) the Asian-Indian American, (v) the Arab American, or (vi) the Native American markets.
a. Pepsi
b. Target
c. NBA
d. Sports Illustrated magazine
e. The United Way
f. Dell Laptops
g. www.Google.com
h. Coach handbags
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Consumer Behavior Building Marketing Strategy

ISBN: 978-0077645557

12th edition

Authors: Delbert Hawkins, David Mothersbaugh

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