Describe some physiological measures of advertising effectiveness. Give examples of companies that might find these measures useful.
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The text describes a number of physiological measures used to measure effectiveness A summary is pro...View the full answer
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Related Book For
Advertising & Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0070891302
5th Canadian Edition
Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla
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