Describe the concept of a products reference value. How would you calculate the reference value for a

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Describe the concept of a product’s reference value. How would you calculate the reference value for a consumer product whose package size is different than the package sizes of all of its competing products?

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Pricing Strategies A Marketing approach

ISBN: 978-1412964746

1st edition

Authors: Robert M. Schindler

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Question Posted: Feb 04, 2016 06:13 AM

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Describe the concept of a products reference value. How would you calculate the reference value for a

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A products reference value is the price of the product that the custom...View the full answer

Pricing Strategies A Marketing approach

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