Describe the concept of a products value to the customer. Why is the monetary estimation of this

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Describe the concept of a product’s value to the customer. Why is the monetary estimation of this value important for price setting?

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Pricing Strategies A Marketing approach

ISBN: 978-1412964746

1st edition

Authors: Robert M. Schindler

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Question Posted: Feb 04, 2016 06:13 AM

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Describe the concept of a products value to the customer. Why is the monetary estimation of this

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A products value to the customer VTC is the value created by the product dist...View the full answer

Pricing Strategies A Marketing approach

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