Describe the concept of customer lifetime value. Explain how consideration of this factor could be included in

Question:

Describe the concept of customer lifetime value. Explain how consideration of this factor could be included in the GBE formula.

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For book-img-for-question

Pricing Strategies A Marketing approach

ISBN: 978-1412964746

1st edition

Authors: Robert M. Schindler

See More Books

Question Posted: Feb 04, 2016 06:33 AM

See More Questions

Describe the concept of beta. Include what it measures and how its developed.
How can the concept of customer orientation be translated into e-commerce site design?
Explain the concepts of share of customer, lifetime value of a customer, customer equity, and customer prioritization.
Format only cells with values greater than maxim 4 tab and select Red color from the pallet (bottom ro Format only cells with values less than minimum and select Yellow color from the pallet (bottom...
TELUS is a fairly well-known brand name in Canada, yet it's not included among the company's intangible assets . Why not? Do you think the TELUS brand name should be reported as an asset? What would...
Determine the mean, variance and standard deviation of the following discrete distribution. Interpret the mean value. x .............................................. P(x) 1...
One can follow the developments in the chemical industry in trade magazines such as the Chemical \& Engineering News. Answer the following questions after reading the article, "Global Top 50 " for...
1. What is the expected value of the project? 2. Simulate this project 1000 times and compute the average profit over the 1000 replications. Plot a histogram of the outcomes of the 1000 replications....
A movie theater needs to know how many adult tickets and children tickets were sold out of the 830 total tickets. If children's tickets are $7.20, adult tickets are $16, and the total amount of...
Suppose Mountanias government now reports that its population mean disposable household income is $900 per month, with a standard deviation of $100. Deseritas population mean is $1,000, with a...
Provide an example of a factor that would make a long-term price elasticity higher than a short-term one. Then describe a factor that would make a long-term price elasticity lower than a short-term...
Give an example of a change in the marketing environment that would have important implications for managing a products pricing.
Telomerase adds six deoxynucleotides to the end of a DNA strand using a built-in RNA template. Explain why the templating region of the RNA includes one and a half repeats of the telomeric sequence...
Is any hypothesis that is not scientific necessarily unreasonable? Explain.
A common source of confusion is the nature of the obligations related to selling an option, like a vanilla call or put. If we sell a call option, are we obligated to sell the underlying asset to the...
Why should we study integrated science?
We are pursuing a short-selling strategy, where we have shorted 300 shares of XYZ, at price $ 40$. The initial margin required by the broker is $50 \%$ of the overall value, and the maintenance...
Suppose that in six months we will need 500 ounces of gold, and that the current (time $t=0$ ) forward price for delivery in 0.5 years (six months) is \[F\left(\begin{array}{lll}0 & 0 &...
You need to represent a relative pressure signal with a range from 10 PSI to 10 PSI with an accuracy of 0.1 PSI. Select a fixed-point representation that covers this range with the specified accuracy...
Refer to the situation described inBE 18-13, but assume a 2-for-1 stock split instead of the 5% stock dividend. Prepare the journal entry to record the stock split if it is to be effected in the form...
Carp, Inc. wants to evaluate two methods of shipping their products. The following cash flows are associated with the alternatives: Use an interest rate of 15% and annual cash flow analysis to decide...
A college student has been looking for a new tire for his car and has located the following alternatives: The student feels that the warranty period is a good estimate of the tire life and that a 10%...
Consider the following three mutually exclusive alternatives: Assuming that Alternatives B and C are replaced with: identical replacements at the end of their useful lives. and an 8% interest rate,...
Consider the stock of Aya Company, which will pay an annual dividend of $3 one year from today. The dividend will grow at a constant rate of 3%, forever.The market requires a 12% return on the...
Analyze the video presented on the link below. Also, please discuss or explain the video and relate it to personal finance. https://www.youtube.com/watch?v=nFY0HBkUm8o
After the company issues an initial public offering and they desire to offer additional shares, one option is the seasoned equity offering. What are the differences between a convertible bond and a...

Describe the concept of customer lifetime value. Explain how consideration of this factor could be included in

Question:

Step by Step Answer:

A customers lifetime value is an estimate of the total amount of profit ...View the full answer

Pricing Strategies A Marketing approach

Students also viewed these Marketing questions