Describe the current trends affecting franchising. (LO 9: Explain the current trends shaping franchising)
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Franchising has experienced three major growth waves since its beginning The first wave occurred in the early 1970s when fastfood restaurants used the concept to grow rapidly The fastfood industry was ...View the full answer
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Related Book For
Entrepreneurship and Effective Small Business Management
ISBN: 978-0133506327
11th edition
Authors: Norman M. Scarborough, Jeffrey R. Cornwall
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