Describe the four characteristics of services that marketers must consider when designing marketing programs. How do the

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Describe the four characteristics of services that marketers must consider when designing marketing programs. How do the services offered by a doctor's office differ from those offered by a bank?

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Principles of Marketing

ISBN: 978-0133084047

15th global edition

Authors: Philip T. Kotler, Gary Armstrong

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Question Posted: Sep 08, 2016 09:44 AM

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Describe the four characteristics of services that marketers must consider when designing marketing programs. How do the

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The four special characteristics of services are intangibility inseparability variability and perish...View the full answer

Principles of Marketing

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