What is a product line? Discuss the various product line decisions marketers make and how a company
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A product line is a group of products that are closely related because they function in a similar manner are sold to the same customer groups are mark...View the full answer
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Sufiyan Ahmed Tariq
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Related Book For 
Principles of Marketing
ISBN: 978-0133084047
15th global edition
Authors: Philip T. Kotler, Gary Armstrong
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