Describe the significance of the affective or emotional facet in motivating consumers to pay attention to an

Question:

Describe the significance of the affective or emotional facet in motivating consumers to pay attention to an advertisement.

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For book-img-for-question

Advertising & IMC Principles & Practice

ISBN: 978-0132163644

9th Edition

Authors: Sandra Moriarty, Nancy Mitchell, William Wells

See More Books

Question Posted: Nov 20, 2012 05:21 AM

See More Questions

Describe the significance of having a diversified crisis response team.
Describe the significance of the algebraic sign and the magnitude of r.
Describe the significance of nonparentals with regard to the law of independent assortment. In other words, explain how the appearance of nonparentals refutes a linkage hypothesis.
2. A firm's or cash flow, is its profits after deductions for all expenses, including or wear and tear on capital goods such as machinery.
Discuss the concept of ordinary income property and give some examples.
At 500C (930F), what is the maximum solubility (a) of Cu in Ag? (b) Of Ag in Cu?
For each of the following, calculate the degrees of freedom $(d f)$ and determine the critical values of $t$ (assume $\mathbf{a}=.05$ ). a. N = 5, N = 5, H b. N =12, N2 = 12, H: H c. N = 9...
The concept of one-stop-shopping for global logistics is fast catching on. There are now more than thirty large logistic companies, called mega-carriers, who can provide truly global and integrated...
On January 1, JKR Shop had $550,000 of beginning inventory at cost. In the first quarter of the year, it purchased $1,690,000 of merchandise, returned $24,100, and paid freight charges of $38,600 on...
1. Why do you think Rolls has continued to bear this structural currency mismatch so long? Why hasn't it done what many automobile companies have done, and move some of their manufacturing and...
How is the concept of selective perception important in understanding the mind of the consumer? Provide a specific example.
What is subliminal advertising and what are the issues that surround it?
A 2.30-g sample of white solid was vaporized in a 345- mL vessel. If the vapor has a pressure of 985 mmHg at 148oC, what is the molecular mass of the solid?
A technician is installing software on Linux using setup files in the RPM file format. What package manager would the technician be using?
Find the equation of the circle shown in the figure. x -4 -3 2 -1 1 2
Write code that loops through the array userNums. Each iteration: If userNums [ i ] is less than selectedNum, assign selectedNum with userNums [ i ] . Remember to assign selectedNum with some value...
How can the utilization of sophisticated data visualization techniques, such as interactive dashboards and advanced graphical representations, augment the accessibility and interpretability of...
5:17 Curtis Incorporated uses a job order cost system. Manufacturing overhead is applied on the basis of direct labor cost. Total manufacturing overhead was estimated to be $52,920 for the year;...
Who hasnt heard of the Swedish furniture giant, IKEA? Established in 1943 by 17-year-old carpenter Ingvar Kamprad, who sold furniture via mail catalog, the company has grown to become one of the...
TRUE-FALSE QUESTIONS 1. In terms of preliminary analytical procedures, assume that the company has introduced a new product with a low price point and significant customer demand. The auditor would...
How can customer concerns about privacy be responded to when conducting one-to-one marketing using the Internet?
NBA superstar Michael Jordan for many years endorsed Hanes underwear, among other brands. Suppose you were the brand manager for Hanes and are tasked with coming up with a replacement for Mr. Jordan....
Infomercials are long commercials that generally last from 30 to 60 minutes. These commercials typically are aired during fringe times and frequently promote products such as diet aids, balding...
You have probably seen a number of public service announcements along the lines described in the fear appeals section to discourage drinking and driving. In your opinion, is this form of advertising...
(a) Approximate the following transfer function by removing a non-dominant pole (or a pair of non-dominant poles): (2 Marks) G(s) = = 0.2(s + 2) (s+ 0.5)(s+3 0.8j) (b) Is the following a valid state...
(a) Given that z =2+23i and z =-5+5i. Express, and in polar form. (b) Find z and in exponential form. (c) Find (5)*() in the forms of x+yi.
Evaluate the impact of mobile banking on traditional revenue streams and business models of banks, such as transaction fees, interchange fees, and overdraft charges. How do banks monetize mobile...

Describe the significance of the affective or emotional facet in motivating consumers to pay attention to an

Question:

Step by Step Answer:

Affective or emotional facets of advertising can stimulate ...View the full answer

Advertising & IMC Principles & Practice

Students also viewed these Marketing questions