Describe the two philosophies regarding what principle should guide companies and marketing managers on issues of ethics

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Describe the two philosophies regarding what principle should guide companies and marketing managers on issues of ethics and social responsibility.

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Principles of Marketing

ISBN: 978-0133084047

15th global edition

Authors: Philip T. Kotler, Gary Armstrong

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Question Posted: Sep 08, 2016 09:48 AM

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Describe the two philosophies regarding what principle should guide companies and marketing managers on issues of ethics

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One philosophy is that such issues are decided by the free market and l...View the full answer

Principles of Marketing

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