Describe what is meant by waste coverage. The decision must often be made between waste coverage and

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Describe what is meant by waste coverage. The decision must often be made between waste coverage and under-coverage. Give examples of when the marketer might have to choose between the two, and when it may be acceptable to live with waste coverage.
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Advertising & Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0070891302

5th Canadian Edition

Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla

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