What is meant by readers per copy? How is this different from CPM? Explain the advantages and
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Many magazine advertisers argue that the circulation figure is an underestimate of media reach They contend that because many magazines may be read by ...View the full answer
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Related Book For
Advertising & Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0070891302
5th Canadian Edition
Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla
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