Discuss how a pricing strategy should be developed by a software firm to price its business-analysis software line.
Answer to relevant QuestionsConsider the online promotion activities described in the INTERNET APPLICATION. Discuss how these initiatives offer compelling advantages over traditional promotional strategies. Compare and contrast the role of promotion in an international public accounting firm with promotion by American Airlines. Discuss the role of sales promotion methods in the promotion strategy of a major airline. Discuss the reasons why many companies are interested in the marketing potential of the Internet. Discuss whether the Internet may replace conventional catalogs and direct mail methods of promotion.
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