Discuss some of the ways that estimates of the costs of competitors’ products can be determined.
Answer to relevant QuestionsDiscuss how a pricing strategy should be developed by a software firm to price its business-analysis software line. Discuss how Apple’s (www.apple.com) marketing strategy for iPod Mini is enhanced by a Web-based approach. Coordination of advertising and personal selling strategies is a major challenge in large companies. Outline a plan for integrating these strategies. What information does management require to analyze the selling situation? What are the unique capabilities offered by the Internet to business users of the communications medium?
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