Discuss some of the ways that estimates of the costs of competitors products can be determined.

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Discuss some of the ways that estimates of the costs of competitors’ products can be determined.

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Strategic Marketing

ISBN: 978-0078028908

10th edition

Authors: Nigel Piercy and David Cravens

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Question Posted: Jul 30, 2015 03:04 AM

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Discuss some of the ways that estimates of the costs of competitors products can be determined.

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One could buy competitors products and take them apart and try to c...View the full answer

Strategic Marketing

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