Discuss how different forms of sales promotion can erode or build brand loyalty. If a company's objective

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Discuss how different forms of sales promotion can erode or build brand loyalty. If a company's objective is to enhance customer loyalty to its products, which sales promotion technique would be most appropriate?

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Marketing

ISBN: 978-1111821647

12th edition

Authors: Charles W. Lamb, Joe F. Hair, Carl McDaniel

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Question Posted: Dec 17, 2015 06:52 AM

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Discuss how different forms of sales promotion can erode or build brand loyalty. If a company's objective

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Some promotions such as coupons contests or rebates may encourage brand switching and actually res...View the full answer

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