What other forms of sales promotion could Starbucks use that might provide a sufficient incentive to increase

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What other forms of sales promotion could Starbucks use that might provide a sufficient incentive to increase sales, yet stay true to its premium brand image?

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Marketing An Introduction

ISBN: 978-0133581584

5th Canadian edition

Authors: Philip Kotler, Valerie Trifts, Lilly Gary Armstrong

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Question Posted: Feb 22, 2017 12:13 AM

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What other forms of sales promotion could Starbucks use that might provide a sufficient incentive to increase

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To have a sale or to discount any of their products would go against ...View the full answer

Marketing An Introduction

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