Discuss how global marketers might use the 2022 FIFA World Cup soccer tournament that will be held
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The FIFA World Cup is held once every four years and features 32 qualifying nations It is the largest single event sporting competition in the world a...View the full answer
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Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0078028977
10th Edition
Authors: George Belch, Michael Belch
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