Discuss how the advertising and promotional implications differ for companies selling high- versus low-involvement products.
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For a company selling a highinvolvement product the consumer is likely to go through a standard lear...View the full answer
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Related Book For
Advertising & Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0070891302
5th Canadian Edition
Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla
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