Discuss some likely trends in the distribution of automobiles in the 21st century, including the shift away from exclusive distribution arrangements.
Answer to relevant QuestionsIn the late 1990s, Radio Shack initiated co-branding strategies with Compaq computer and SPRINT. Discuss the logic of this strategy, pointing out its strengths and shortcomings. Consider the INNOVATION APPLICATION describing new approaches to the way in which price is presented to customers as part of the value proposition. What other ways can you identify for reinventing the price component of a ...Describe and evaluate the price strategy used for the Lexus 430 European-style luxury sedan. Discuss how a pricing strategy should be developed by a software firm to price its business-analysis software line. Under what conditions is a firm’s promotion strategy more likely to be advertising/sales promotion-driven rather than personal selling-driven?
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