What are the advantages and limitations of the use of multiple channels of distribution by a manufacturer?
Answer to relevant QuestionsDiscuss some likely trends in the distribution of automobiles in the 21st century, including the shift away from exclusive distribution arrangements. From the RELATIONSHIP APPLICATION— develop a list of the pricing issues faced by the executives at Novet. What are the arguments that can be made for avoiding the price cutting option? Suppose a firm is considering changing from a low-active price strategy to a high-active strategy. Discuss the implications of this proposed change. Discuss some of the ways that estimates of the costs of competitors’ products can be determined. What are the important considerations in determining a promotion budget?
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