Discuss some recent examples of product placements and/or integrations. Describe the context in which they were used, and how they intended to reach their target markets. Do you think these placements/integrations were successful? Why or why not?
Answer to relevant QuestionsExplain what is meant by Customer Lifetime Value. How does this formula benefit the direct marketer?What is customer relationship management? Discuss how direct marketing can be employed to improve customer relationship management.The new media discussed in this chapter have some distinct advantages over traditional media, but also have some disadvantages. Discuss some of the advantages and disadvantages of traditional and new media.The chapter opener discusses the problems JC Penney encountered when it tried to cut back on the use of promotions and move to a “fair and Square” pricing and promotion model. Why do you think JCP customers reacted so ...A recent report by a rebate fulfillment service showed that the average redemption rate for a $50 rebate on a product that costs $200 is only 35 percent. Why do you think redemption rates are so low? How might these low ...
Post your question