Discuss the importance of form and layout in questionnaire construction.

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Marketing Research An Applied Orientation

ISBN: 978-0136085430

6th edition

Authors: Naresh K Malhotra

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Question Posted: Mar 03, 2016 02:00 AM

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Discuss the importance of form and layout in questionnaire construction.

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Form and layout are important because the questionnaire is more than just a collection of iso...View the full answer

Marketing Research An Applied Orientation

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