Discuss the major issues facing the channel manager with respect to where buyers make their purchases.
Answer to relevant QuestionsIdentify any changing patterns of how consumers (or industrial buyers) purchase goods with which you are familiar. Trace the effects that these changes may have on the channel structure. Goya Foods Inc. produces and markets Hispanic foods sold mainly through supermarkets throughout the U.S., especially those that serve markets with large Hispanic populations. The company, based in Secaucus, New Jersey, has ...What are some of the major sources of interaction that exist in the typical channel communications system? Harley-Davidson Inc. is one of the world’s most well recognized companies because of its famous motorcycles—often referred to as “Hogs” by bike enthusiasts. During most of the 1990s, Harley motorbikes were in short ...Is it practical to elicit channel member input into the manufacturer’s product planning and development process? What problems might this create?
Post your question