Discuss the market segmentation strategies used by the PDFA and ONDCP in the anti-drug campaigns. Which of
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As noted in the case a number of segmentation bases have been used in the antidrug advertising campaign of the PDFA and ONDCP The segmentation strategy used most often is based on demographic variable...View the full answer
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Related Book For
Advertising & Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0070891302
5th Canadian Edition
Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla
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