Much of the controversy surrounding the anti-drug advertising campaigns has involved the determination of the effectiveness of
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Given the tremendous amount of money spent each year to develop and run the antidrug advertisements measuring the effectiveness of the campaign is essential If the government is to continue to expend ...View the full answer
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Related Book For 
Advertising & Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0070891302
5th Canadian Edition
Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla
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