Discuss the pros and cons of the shock advertising campaign that Benetton used for many years.
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There are few companies in the world that enjoy the global brand recognition of Benetton The unconventional shock advertisements used in this campaign evoked strong feelings among consumers and helped ...View the full answer
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Related Book For
Advertising & Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0070891302
5th Canadian Edition
Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla
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