Oliviero Toscani has defended Benetton's use of shock advertising by noting that it constitutes nothing less than
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The position taken by Oliver Toscani Benettons former creative director isthat advertising should be free from any type of censorship or scrutiny sinc...View the full answer
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Related Book For
Advertising & Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0070891302
5th Canadian Edition
Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla
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