Discuss the significance and limitations of the government census data as a major source of secondary data.

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Marketing Research An Applied Orientation

ISBN: 978-0136085430

6th edition

Authors: Naresh K Malhotra

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Question Posted: Mar 03, 2016 01:50 AM

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Discuss the significance and limitations of the government census data as a major source of secondary data.

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Census data is extremely useful to marketers since it p...View the full answer

Marketing Research An Applied Orientation

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