Discuss the strengths of television as an advertising medium and the importance of these factors to major
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Television has often been described as the ideal advertising medium because of the many advantages it offers These include the opportunity TV offers f...View the full answer
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Advertising & Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0070891302
5th Canadian Edition
Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla
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