Discuss the use of employee uniforms as physical evidence as they relate to the unique service characteristic
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Discuss the use of employee uniforms as physical evidence as they relate to the unique service characteristic of heterogeneity.
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Uniforms identify the firms personnel provide a physical symbol that embodie...View the full answer
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Services Marketing Concepts, Strategies, & Cases
ISBN: 978-1439039397
4th edition
Authors: Douglas Hoffman, john Bateson
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