Distinguish between primary data and secondary data and illustrate your answer.
Answer to relevant QuestionsWith so much secondary information now available free or at low cost over the Internet, why would a firm ever want to spend the money to do primary research? What does the degree of brand familiarity imply about previous and future promotion efforts? How does the degree of brand familiarity affect the Place and Price variables? Discuss several ways in which physical goods are different from pure services. Give an example of a good and then an example of a service that illustrates each of the differences. Explain some of the different aspects of the customer experience that could be managed to improve customer satisfaction if you were the marketing manager for: (a) An airport branch of a rental car agency, (b) A fast-food ...Cite two examples of products that you think are currently in each of the product life-cycle stages. Consider services as well as physical goods.
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