Distinguish between qualitative and quantitative research that might be used in sales person and sales force research.
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Distinguish between qualitative and quantitative research that might be used in sales person and sales force research.
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Personal selling requires a different approach to evaluation than the rest of the communications mix ...View the full answer
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Related Book For
Marketing Communications Management Analysis Planning Implementation
ISBN: 978-0857027870
2nd edition
Authors: Paul Copley
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