Divide the class into as many as six groups, as appropriate. Each group will have the task
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Design a test of a new pricing strategy for orange juice concentrate The brand is an established brand and we are only interested in testing the effect of a 5 percent price increase and a 5 percent pr...View the full answer
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Marketing Research Essentials
ISBN: 978-1118249321
8th edition
Authors: Carl McDaniel Jr., Roger Gates
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