Do the generally shorter channels used to distribute services usually make it more or less complicated to design marketing channels? Why?
Answer to relevant QuestionsHow does a management perspective of the marketing channel differ from some other views of the channel? Firms of all sizes have developed many kinds of social-networking tools, instant messaging programs, and text messaging systems to deal with customer service inquiries. But a recent survey by American Express Co. found that ...Discuss some of the major factors that have made growing numbers of U.S. firms seriously consider international marketing. Briefly discuss the channel design paradigm presented in Chapter 6 in terms of its application to the design of international marketing channels. Procter & Gamble, the world’s largest producer of consumer packaged goods, has been very aggressive in its attempts to market its products in the international arena. But even this marketing colossus with all of its vast ...
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