Do the generally shorter channels used to distribute services usually make it more or less complicated to

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Do the generally shorter channels used to distribute services usually make it more or less complicated to design marketing channels? Why?

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Marketing Channels

ISBN: 978-0324316988

8th edition

Authors: Rosenbloom

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Question Posted: Jul 14, 2015 02:58 AM

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Do the generally shorter channels used to distribute services usually make it more or less complicated to

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The short channels typically used for services either exclude intermediaries or minimize the ...View the full answer

Marketing Channels

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