Marketing channels should be designed to make products and services conveniently available to customers, how, when, and where they want them. This is exactly what several franchises such as Cousins Submarines Inc., Tasti D-Lite LLC frozen yogurt, and Toppers Pizza Inc. intend to do by changing their channel structures to include mobile channels consisting of fully equipped trucks and vans that can bring many of the products sold in their bricks and mortar stores right to customers where they work and play. How will potential customers know when and where these truck and van mini-restaurants will appear? Simple customers can track the whereabouts of the vendors by going to Face-book, Twitter, and FourSquare. Do you think this type of mobile channel is just a novelty in fast-food channels or does it have the potential to be a major force for change in the channel structure of fast-food and other product and service distribution channels?

  • CreatedJuly 14, 2015
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