Marketing channels should be designed to make products and services conveniently available to customers, how, when, and where they want them. This is exactly what several franchises such as Cousins Submarines Inc., Tasti D-Lite LLC frozen yogurt, and Toppers Pizza Inc. intend to do by changing their channel structures to include mobile channels consisting of fully equipped trucks and vans that can bring many of the products sold in their bricks and mortar stores right to customers where they work and play. How will potential customers know when and where these truck and van mini-restaurants will appear? Simple customers can track the whereabouts of the vendors by going to Face-book, Twitter, and FourSquare. Do you think this type of mobile channel is just a novelty in fast-food channels or does it have the potential to be a major force for change in the channel structure of fast-food and other product and service distribution channels?
Answer to relevant QuestionsC.F. Martin & Company, located in Nazareth, Pennsylvania, is recognized by guitar enthusiasts as the manufacturer of the finest steel string acoustic guitars in the world. Martin is to guitars what Mercedes or even Rolls ...What is the relationship between intensity of distribution and the amount of emphasis given to selection? Bill Harding, the national sales manager for a major appliance maker, realized that the company would have to add more wholesale distributors in at least a half-dozen major territories on the East Coast and in the Midwest to ...In this chapter it was pointed out that market geography is subject to changes. Why should the channel manager be concerned with such changes? Airports may be where the real action is in retailing. At least this is the impression one might get by observing some recent developments. Bloomingdale’s was one of the first major retailers to open a branch in an airport ...
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