Do you think that co-branding will continue to gain momentum, or do you think it is a fad that will wane in terms of its popularity? Explain your answer.
Answer to relevant QuestionsWhat are the potential downsides of co-branding? What might make a franchise hesitate to enter into a co-branding relationship with another franchise organization? What are the principal advantages and disadvantages of buying a franchise? What are the main reasons that many U.S. franchise systems are expanding into global markets? Do you think this expansion will continue to gain momentum or will decline over time? Why or why not? What are the differences between a product and trademark franchise and a business format franchise? Provide at least two examples of both types of franchise arrangements. What are the advantages and disadvantages of establishing a franchise system?
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