What are the potential downsides of co-branding? What might make a franchise hesitate to enter into a

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What are the potential downsides of co-branding? What might make a franchise hesitate to enter into a co-branding relationship with another franchise organization?

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Entrepreneurship Successfully Launching New Ventures

ISBN: 978-0133797190

5th edition

Authors: Bruce R. Barringer, R. Duane Ireland

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Question Posted: Aug 26, 2015 05:59 AM

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What are the potential downsides of co-branding? What might make a franchise hesitate to enter into a

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The downside to cobranding is that if a cobranding partners brand starts to deteriorate for a...View the full answer

Entrepreneurship Successfully Launching New Ventures

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