Does the AMA Statement of Ethics address this issue? Go to www.marketingpower.com and review the statement. Then

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Does the AMA Statement of Ethics address this issue? Go to www.marketingpower.com and review the statement. Then write a brief paragraph on what it contains that relates to Gary Caplan’s marketing decision.

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ISBN: 978-1111821647

12th edition

Authors: Charles W. Lamb, Joe F. Hair, Carl McDaniel

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Question Posted: Dec 17, 2015 06:43 AM

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Does the AMA Statement of Ethics address this issue? Go to www.marketingpower.com and review the statement. Then

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