What are the risks and benefits of HSBCs positioning itself as the Worlds Local Bank?

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What are the risks and benefits of HSBC’s positioning itself as the “World’s Local Bank”?

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Marketing management

ISBN: 978-0132102926

14th Edition

Authors: Philip Kotler, Kevin Lane Keller

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Question Posted: Jan 05, 2012 02:35 AM

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What are the risks and benefits of HSBCs positioning itself as the Worlds Local Bank?

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Marketing management

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