During the 2010 Super Bowl, the Snickers candy bar campaign was voted the best ad by women

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During the 2010 Super Bowl, the Snicker’s candy bar campaign was voted the best ad by women 18 or older, men 18 or older, and youth 17 or younger. This ad features a neighborhood football game in which one player, who has flagging energy, is repeatedly tackled. His teammates tell him, “You play like Betty White!” The octogenarian actress and comedian appears in the ad being tackled. If you were AdBowl.com, how would you draw the sample to measure the best Super Bowl ad among the three groups of interest?

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Business Research Methods

ISBN: 978-0073521503

12th edition

Authors: Donald R. Cooper, Pamela S. Schindler

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