During the 2010 Super Bowl, the Snicker’s candy bar campaign was voted the best ad by women 18 or older, men 18 or older, and youth 17 or younger. This ad features a neighborhood football game in which one player, who has flagging energy, is repeatedly tackled. His teammates tell him, “You play like Betty White!” The octogenarian actress and comedian appears in the ad being tackled. If you were, how would you draw the sample to measure the best Super Bowl ad among the three groups of interest?

  • CreatedSeptember 17, 2014
  • Files Included
Post your question