Question: When Nike introduced its glow in the dark Foamposite One Galaxy sneakers fanatics

When Nike introduced its glow-in-the-dark Foamposite One Galaxy sneakers, fanatics lined up at distributors around the country. As crowds became restless, jockeying for position at the front of increasingly long lines for the limited-supply shoes, Footlocker cancelled some events. It’s been suggested that Nike should sell its limited-release introductions online rather than in stores to avoid putting its customer’s safety in jeopardy. What sample group would you suggest Nike use to assess this suggestion?

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  • CreatedSeptember 17, 2014
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