Economists argue that advertising can be a barrier to entry for many companies that simply cannot come up with the money required to initiate an effective advertising campaign. At the same time, SPANX has succeeded without spending any money at all to promote the product. Explain how a company like SPANX can be successful with little or no advertising.
Answer to relevant QuestionsDiscuss how the digital revolution is impacting the way marketers plan and implement their integrated marketing communications programs. Identify three specific technological developments and discuss how each is impacting ...Many companies have maintained their same brand identity for years by keeping the same logos, packaging, and so on, while others have made changes. Give examples of companies employing both of these strategies and discuss ...Over the years, and again very recently, there have been calls to eliminate or severely restrict advertising to children. Discuss the social and ethical issues as to whether advertising to children should be permitted. ...A common criticism of advertising is that it stereotypes women. Discuss the ways this might occur. Do you think the Air walk ad shown in Exhibit 21-8 is suggestive and symbolizes sexual submission?Explain what is meant by “the new role of personal selling.” How does this new role differ from what personal selling has involved in the past?
Post your question