Educational Edge, a small company with limited resources, is interested in segmenting potential markets for its erasable
Question:
a. Which type of data would be best suited to obtain the required information?
b. What are the possible sources of information to aid in the segmentation decision?
c. What are the benefits and limitations of using secondary data for this purpose?
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Related Book For
Marketing Research
ISBN: 978-1118156636
11th edition
Authors: David A. Aaker, V. Kumar, Robert Leone, George S. Day
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