What are the shortcomings of this method?
Answer to relevant QuestionsDefine internal validity and external validity. It’s been said that external validity decreases when internal validity is high. Do you believe that is so? Explain your answer. What are the advantages and disadvantages of test-marketing? What is an attitude? Why do businesses place so much emphasis on measuring attitudinal concepts? Look at the table. The b columns represent belief scores for two competing products. The e column represents the evaluations of those characteristics. Compute the attitude score for each competitor and comment on the ...Go to http://www.queendom.com/tests. Click on the lists of personality tests. Take the hostility test. Do you think this is a reliable and valid measure of how prone someone is to generally act in a hostile manner? Would it ...
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