Evaluate Nikes decision to move away from the use of traditional mass-media advertising and focus more of
Question:
Evaluate Nike’s decision to move away from the use of traditional mass-media advertising and focus more of its marketing budget on digital media. Do you agree with this decision or do you think Nike should be allocating more of its IMC budget to traditional media advertising?
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For decades Nike relied primarily on massmedia advertising as their primary way to communicate with consumers and deliver its marketing messagesHoweve...View the full answer
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Related Book For 
Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0078028977
10th Edition
Authors: George Belch, Michael Belch
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