Discuss the changing role of account representatives in advertising agencies. Discuss how the role of account representative
Question:
Discuss the changing role of account representatives in advertising agencies. Discuss how the role of account representative is changing and the developments that underlie these changes. Do you think account representatives will become obsolete in the future? Why or why not?
Fantastic news! We've Found the answer you've been seeking!
Step by Step Answer:
Answer rating: 60% (5 reviews)
Account representatives or executives are individuals who work in an advertising agency and serve as the liaison between the agency and the client The...View the full answer
Answered By
Arshad Ahmad
Well, I am really new to tutoring but I truly believe a good student can be a better teacher. I have always been a topper at school. I passed my Chartered Accountancy at a very young age of 23, a rare feat for most of the students. I am really dedicated to whatever work I do and I am very strict regarding deadlines. i am always committed and dedicated to whatever work allotted to me and I make sure it is completed well within deadline and also I try to give my best in whatever I do. Hope we will have a good time studying together.
5.00+
1+ Reviews
10+ Question Solved
Related Book For
Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-1260152302
11th Edition
Authors: George E Belch, Michael A Belch
Question Posted:
Students also viewed these Business questions
-
The management of an organisation's marketing communications programmes normally requires the efforts and inputs of a number of individuals both internally and externally. Discuss the changing role...
-
Discuss the changing role of women throughout the eighteenth century.
-
There has always been a divide between marketing and sales departments in companies. Explain how the changing role of the personal sales person may help to narrow this divide.
-
An electric field is E = 300 N/C i for x > 0 and E = 300 N/C i for x < 0. A cylinder of length 20 cm and radius 4 cm has its center at the origin and its axis along the x axis such that one end is at...
-
The matrix transformation f: R2 R2 defined by f(v) = Av, where and A: is a real number, is called dilation if k > 1 and contraction if 0 (a) k = 4; (b) k = 1/4. A =
-
A container at 300 K contains H 2 gas at a pressure of one atmosphere. At this temperature H 2 obeys the Boltzmann distribution. To what temperature must the H 2 gas be cooled before quantum effects...
-
Estimate the overall odds ratio of the set of tables in Problem3.6 and test whether the odds ratios are the same across the tables. Problem3.6 is: 3.6 Use the DOS data to test whether there is gender...
-
Amy Monroe wants to create a fund today that will enable her to withdraw $25,000 per year for 8 years, with the first withdrawal to take place 5 years from today. If the fund earns 8% interest, how...
-
What is operating leverage and how is it related to the cost structure of any organisation ?
-
a. Determine how the annualized yield of a T-bill would be affected if the purchase price were lower. Explain the logic of this relationship. b. Determine how the annualized yield of a T-bill would...
-
Why might a company choose to use a creative boutique rather than a larger, full-service agency? Find an example of a company that uses a creative boutique and discuss why the decision to use a...
-
Discuss the responsibilities and duties of an advertising or marketing communications manager in a company that uses a centralized organizational system versus a company that uses a decentralized...
-
Write an equation that describes the equilibrium that exists when the weak acid benzoic acid (C 6 H 5 CO 2 H) dissolves in water. Identify each of the four species in solution as either Brnsted acids...
-
Many activities are counted in the calculation of a country's GDP. Discuss how each of the following affects the GDP calculation in Canada (8 Marks): A.Agropur Dairy Co-operative in Quebec. (2 Marks)...
-
Which of the required readings from "Reflections of Canada" did you find most interesting and why? Did it confirm or challenge your perspective on a major issue? If so, what issue and in what way did...
-
One that is not perfectly competitive but produces competing price is the monopolistic competition. Under Nash equilibrium, we also have many decision-makers or firms without a single firm dominating...
-
4. We talked a fair amount in class about the outsourcing of Canadians' jobs to countries where labour costs are lower. Explain why we might not see an all-out, all-included 'race to the bottom',...
-
Xi jinping,the president of china what good did he do to people who lived in rural china, what he did to tibet explain.
-
Pastel Bags (PB) is a designer of high-quality backpacks and purses. Each design is made in small batches. Each spring, PB comes out with new designs for the backpack and for the purse. The company...
-
Choose a company from the SEC EDGAR Web site for your Key Assignment to evaluate for the impact of convergence to IFRS. Review the financial reports and notes of the company you have chosen from the...
-
Discuss the role an advertising slogan plays in the development of an advertising campaign as well as some of the factors that should be considered in developing an effective tagline. Find an example...
-
IMC Perspective 8-2 discusses how Siemens developed the Answers campaign to increase awareness of the company and create a stronger brand identity. Evaluate the big idea used for the Answers campaign...
-
The chapter opener discusses the new LIVE MS campaign for Taco Bell. Analyze the creative strategy for this campaign, giving attention to the type of creative appeals used as well as the advertising...
-
Three charged particles are at the corners of an equilateral triangle as shown in the figure below. (Let q = 4.00 C, and L = 0.800 m.) 7.00 60.0 L -4.00 C (a) Calculate the electric field at the...
-
im's & Elaine's goals is to retire by the time Jim turns 65 years old. They want to ensure that they have $80,000 a year for their retirement. Also, they would like to have sufficient funds to...
-
The issue of fraud must be considered when managing risk as it could present a major liability to the organization. Fraud is an act that requires an aggressive response and correction by an...
Study smarter with the SolutionInn App