Evaluate the decision by IBM to consolidate all of its worldwide advertising with the Ogilvy & Mather

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Evaluate the decision by IBM to consolidate all of its worldwide advertising with the Ogilvy & Mather agency. What are the pros and cons of using one agency to handle all of its advertising?

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Advertising & Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0070891302

5th Canadian Edition

Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla

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Question Posted: Mar 17, 2016 04:38 AM

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Evaluate the decision by IBM to consolidate all of its worldwide advertising with the Ogilvy & Mather

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As noted in the case IBM made a major decision in 1994 to dismiss more than 40 agencies around the world and consolidate all of its advertising with O...View the full answer

Advertising & Promotion An Integrated Marketing Communications Perspective

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